PURA — Coffee on your terms | Neo Pro & Titanium

01 / LE ONDE

Three waves made coffee.
What we argue comes next.

— chi cavalca l'onda, decide la marea

Every wave gave something back to people. The first gave convenience. The second gave the third place. The third gave terroir back to the bean. PURA argues for what comes next — café-grade, competition-inspired recipes you can reproduce beyond the counter.

Onda I ·

Instant

from the late 1930s · mass-market / instant

Coffee as fuel. Freeze-dried, uniform, everywhere. Flavor was the price of convenience — and everyone paid it.

Convenience

Onda II ·

The Third Place

1970s–90s · café culture (e.g. Peet’s, Starbucks)

Coffee as social currency. Espresso, latte, a sofa between home and office. The ritual was sold back to us — by the cup.

Experience

Onda III ·

Specialty

term popularized early 2000s · craft / origin (e.g. Blue Bottle)

Coffee as craft. Single origin, light roasts, brewing quantified to the gram and the second. Beautiful — but locked behind skill, gear and counter space.

Craft

Onda Nuova ·

Our thesis — AI × Craft

2026 – · what we argue comes next

Our reading of what comes next: moka wisdom, third-wave craft, stable 9 bar at the puck, Brew OS curves, and shared results — compressed into a cup you can take anywhere.

The Wave Riders ·

Every method solved its era.
We stand on all of them.

1901

Espresso

Early espresso patents — café espresso begins; pressure enters the language of coffee.

1933

Moka Pot

Pressure leaves the café and enters every kitchen.

1938

Freeze-dried

Shelf-stable convenience — flavor pays the bill.

1961

Pump espresso

Mid-20th-century pump espresso settles ~9 bar at the puck as a widely taught café reference.

early 20th c.

Pour-over

Pour-over tradition (roots early 20th c.; later specialty revival).

~1980s

Capsule

Capsule systems (commercial consumer era ~1980s).

early 2000s

Third Wave

The term names a craft movement already building around origin, roast, and method.

2026

What's next

Stable 9 bar at the puck, Brew OS curves, Taste Wiki results — our thesis for reproducible specialty beyond the café.

Espresso's pressure. The moka's structure. The pour-over's curve. The capsule's ease. PURA is not a new gadget — it is the iteration of a century of brewing.

02 / LA STORIA

Ninety-three years
in the making.

— da Bialetti a PURA

Carter Yao — barista, engineer, roaster, trainer, and PURA's Chief Product Officer — at the PROBAT drum, where every PURA brew curve begins.

L'Atelier PURAShenzhen × Italia

1933

Alfonso Bialetti invents the moka pot. Espresso leaves the café and enters every Italian kitchen. The first democratization of pressure.

early 2000s

Early 2000s — “Third Wave” names a craft movement already building around origin, roast, and method. Examples, not founders — craft still largely stays behind the counter.

2026

PURA. The moka meets AI. A cup that heats, pressurizes and learns — the second democratization of pressure. Berlin, IFA: the world sees it rise.

Café espresso often targets ~9 bar at the puck as a reference — but most portables rarely hold it. Neo Pro is built to. PURA began with a simple refusal: why shouldn't specialty pressure travel with you?

A coffee bean crosses a thousand variables from seed to cup — soil, altitude, rain, process, roast, grind, water, pressure, time. Most machines surrender to them, serving everyone the same fixed recipe. PURA refuses.

PURA comes from the Latin pūrus — pure, undiluted, uncompromised. It is the one word the entire coffee philosophy points to. We engineer for it: stable pressure at the puck, Brew OS curves you can see, and photo-to-curve suggestions today — with deeper taste-learning on the roadmap.

Behind PURA is a small atelier of three obsessions. Every product must be signed by all three before it ships — or it does not ship at all.

L'Artista

The Artist

Defines what is beautiful. A cup you want to hold, photograph, and leave on the table — not hide in a cabinet.

Il Barista

The Barista

Defines what is delicious. SCA-certified palate, championship curves, and the stubbornness to say "not yet" to a hundred prototypes.

L'Ingegnere

The Engineer

Defines what is reliable. Drone-grade power, ±0.5°C (±0.9°F) control, seven layers of protection — physics, not promises.

Founded by Black Zhang with Carter Yao — Chief Product Officer and SCA Barista Skills Professional: barista, engineer, roaster and trainer in one pair of hands — together with sensory specialists, engineers and designers. One machine that puts temperature, pressure and time back in your hands; one that is built so Brew OS can grow with you — deep taste-learning is on the roadmap. Coffee, on your terms.

03 / LE TRE INNOVAZIONI

Three filed approaches,
one cup.

— il fossato che i rivali non attraversano

Primo ·

MOKA-PRESS

Moka-Pressure Extraction

Our patented / filed fusion of an electric pressure pump with the moka pot's bottom-up structure. Water rises through the puck; coffee rises into the cup. Open the lid — and drink. No stove, no pouring, no parts to reassemble.

Bottom-up brewing, structure-patented
Open-lid-and-drink, zero transfer

Secondo ·

PURA AI

Brew OS · Taste profile (roadmap)

Brew OS today: photo-to-curve suggestions and programmable multi-stage brew curves. A taste profile you can shape with ratings is on the roadmap — we do not claim Cup 10 signatures or that the cup already “knows you.”

Programmable multi-stage brew curves
Photo-to-curve today · deep taste-learning on the roadmap

Terzo ·

AERO-POWER

Aerospace-Grade Power

Power management descended from drones: a 34.56Wh · 10.8V pack driving up to 140W peak thick-film heating (heating design targets per Tecnica) through seven layers of protection. Operating design target −10°C to 55°C (14–131°F) — same cup, same curve.

Up to 140W peak thick-film · room temp → 96°C (205°F) ≈ 3 min (design target)
USB-C charging · −10°C to 55°C (14–131°F) operating

Invention Patents Filed

Upward-extraction structure, pump-as-sensor algorithms and aerospace-grade power management are covered by multiple filed invention patents. Innovation here is not a slogan — it is claims on paper.

04 / LE CINQUE ATTI

Every cup, an opera
in five acts.

— la curva del campione, eseguita dalla macchina

t = 0sa complete extraction symphony in ±33 secondst ≈ 33s

Atto I

Pre-infusion

2 bar

Low pressure wets the puck like first rain on dry soil — gently waking the grounds, pushing CO₂ out before the storm.

Atto II

Bloom

hold · ramp

A held breath. The bed swells, aromas open, the puck compacts evenly — the foundation every great extraction stands on.

Atto III

Estrazione

9 bar

Stable ~9 bar at the puck. Steady pressure pulls sweetness, body and crema — the café reference most portables miss.

Atto IV

Riposo

9 → 4 bar

Pressure steps down with grace. The bed settles; extraction intensity eases so bitterness never gets a visa.

Atto V

Finale

4 → 0 bar

A slow release to zero. The last drops fall sweet, the puck stays intact — clean finish, easy clean-up.

Epilogo

The Encore

No screen trick — the espresso really climbs on its own. Watch it rise, then drink.

06 / TECNICA

The engineer's page.

— numeri, non promesse

Exploded view — every part, named. Drinking cup · filter basket · extraction chamber · water tank · body.

Heating	140W max thick-film	Room temperature to 96°C (205°F) in about three minutes — no kettle, no stove, no waiting.
Temperature	70–96°C · ±0.5°C	Four-stage PID management: preheat, ramp, hold, keep-warm. The last drop as hot as the first.
Pressure	stable 9 bar at the puck	Stable 9 bar at the puck — the golden point of espresso physics — with a programmable multi-stage curve from pre-infusion to gentle release. Not a 40-bar extraction story.
Water	70 ml max · 50 ml best	A 70 ml tank with a marked max line; 50 ml is the sweet spot for a single espresso-style cup.
Sensing	The pump is the sensor	Pressure and flow are inferred in real time from pump current — lab-calibrated against five water temperatures and seven voltages. No fragile pressure sensor to drift or break.
Power	34.56Wh · 10.8V · USB-C PD	Drone-derived battery management, seven layers of protection, −10°C to 55°C (14–131°F) operating range. 45 W PD fast charging — same cable as your phone.
Safety	7-layer protection	Over-pressure, over-temperature, dry-boil, blockage, over-time, back-flow and drip protection — guarding every cup from first drop to last.
Interaction	One button · light halo	Single press, double press, long press — a full-color LED halo tells you heating, brewing, done, or fault at a glance. BLE 5.0 to the PURA app.
Form	Φ72 × 185 mm · ≤650 g	A cup, not a machine. PVD-coated body with a titanium drinking rim, a stitched leather band — and a silhouette that belongs on a Milanese countertop.

NOTE №7 — ON HONESTY / ： Figures marked are design targets and lab-calibrated values from our engineering bench (thick-film power, PID stability, pump calibration). Where a number is still being validated on the production line, we would rather say so than round it into a promise.

07 / LA MACCHINA

PURA Neo Pro.
Built on filed patents.

— our patented approach to portable extraction

A cup that thinks
like a barista.

AI-POWERED MICRO ESPRESSO MACHINE · 2026

Pour in ground coffee and water. Press once. About three minutes later (design target from cold), coffee rises from the bottom of the cup — heated, pressurized and choreographed across five acts. Photo-to-curve is available today; deeper taste-learning is on the roadmap.

Open-lid-and-drink, moka upward flowMOKA-PRESS

3-minute hot extraction from cold water≤140W

Brew OS · taste profile (roadmap)PURA AI

Full-color halo, one-button controlHMI

Operating design target −10~55°C−10~55°C

Terracotta

Deep Sea Blue

Mahogany

Wasteland Olive

Cowhide Brown

Neo Pro $349 · Titanium $399 Pre-order open at puracoffee.com · ships worldwide

Neo Pro $349 · Titanium $399 Let's talk coffee

I Colori

Five bands. One cup.

Official leather band colors — swap in seconds. Silicone rings also available: Forest Mist Green, Deep Sea Blue, Milk White, Blossom Pink.

Terracotta

Deep Sea Blue

Mahogany

Wasteland Olive

Cowhide Brown

Nella Scatola

Unbox the atelier.

Kraft outer box, molded paper-pulp tray — packaging that protects like foam and returns to the earth like paper.

Neo Pro kraft outer box — Kraft outer box

In the box — molded pulp tray — Molded pulp tray — every part in its place

In the box: Neo Pro · tamper & dosing ring · coffee scoop · puck blower & cleaning block · USB-C PD cable · storage pouch · Flavor Correction Guide · Care Tips card. Capsule adapter (optional dual-mode) is secondary — ground coffee is the pro path. Capsule adapter (optional dual-mode) is secondary — ground coffee is the pro path.

09 / L'APP

Your taste,
drawn in six axes.

— il DNA del gusto

Taste profile — explore (roadmap)

LIVE

Live extraction theatre

Five live curves — pump power, temperature, inferred pressure and flow — drawn as the cup brews. Plan in dashed lines, reality in solid ink. No fake progress bars, ever.

ii.

A taste profile on the roadmap

Today: explore photo-to-curve and Brew Cards. Deeper six-axis taste-learning that redraws from your ratings is on the roadmap — not a shipped promise yet.

iii.

Caffeine, under control

Every brew logged against your daily goal. Green below 80%, amber near the line, a gentle intervention past it — cup by cup, you stay in charge.

iv.

Share the curve, not just the cup

Every recipe becomes a poster with a pura://brew code. A friend scans it — and brews your exact cup on their own Neo Pro, anywhere on Earth.

PURA app — home screen with device card and AI recommends

PURA app — brewing countdown with AI buddy

App UI — black-gold skin, v1.2 interaction design

— il controllo

One app.
Total command.

Pair once over Bluetooth, and the Neo Pro becomes an instrument under your fingers: pick a recipe, fine-tune every act, press brew — then watch five live curves as the physics happens. Firmware updates arrive over the air, so the cup keeps getting smarter long after unboxing.

One tap to brew

Choose a recipe card — signature, champion, or a friend's pura://brew — and the full five-act profile downloads to the cup in a blink.

ii.

Every act, tunable

Pre-infusion time, bloom, main-extraction temperature, per-act pump power — open for the curious, safely bounded for everyone else.

iii.

Live telemetry

Temperature, pump power, inferred pressure and flow stream to your phone as the espresso rises — plan in dashes, reality in ink.

iv.

Updates over the air

New curves, new protections, new tricks — the cup you buy today is the dumbest it will ever be.

BREW OS · ROADMAP

No magic. Physics,
plus memory.

01 · Senses

It feels — without a flow meter

Pump current is read fifty times a second; pressure and flow are reconstructed in real time. The motor is the sensor.

02 · Learns

Your taste, quantified

Rate cups and shape a taste profile in Brew OS. Deeper AI taste-learning is on the roadmap — photo-to-curve is available to explore.

03 · Advises

One card, not a chatbot

For each coffee, a single suggestion card: grind, dose, curve. Clear, calm, actionable — advice, not small talk.

04 · Replicates

Repeatable recipes

A saved curve becomes data. Scan the code and your Neo Pro can replay it — bloom by bloom, drop by drop.

11 / IL MANUALE

Everything you'd ask
the manual.

— domande & risposte

Getting started

What's in the box?

What should I do before the first brew?

Charge fully (about 2 hours, until the halo turns solid green), pair with the PURA app, then rinse: run two full tanks of plain water through the system — no capsule, no grounds.

Capsules or ground coffee?

Ground coffee is the pro path: typical 14–16g class puck target — follow the in-app Brew Card for dose, grind, and curve. Capsule adapter (Nespresso-compatible) is available as optional dual-mode secondary use.

Brewing

How do I brew a cup?

Double-press to wake, load grounds (or optional capsule via adapter), add ~50 ml of water (never past the 70 ml max line), close the lid, long-press 2 seconds. When the halo blinks green three times — open and drink, straight from the cup.

What is the light ring telling me?

White breathing = waking up. Blue = standby, Bluetooth connected. Orange-to-gold flow = heating. Golden swirl = extracting. Green ×3 blinks = ready to drink. Red pulse = battery under 20%. Rainbow flow = status / celebration (not “AI is learning”).

Can I brew in the car?

Yes — the Ø72 mm base fits standard cup holders, and upward extraction means it never leaves the holder: the lid opens on top and you drink from the cup. Operate it parked or at a red light, and keep it upright while brewing.

How do I check the battery?

Single-press the power button: a full green ring is 75–100%, three-quarter yellow is 50–75%, half orange is 25–50%, quarter red is below 25%.

App & AI

What can Brew OS do today vs roadmap?

Today: photo-to-curve suggestions, Brew Cards (grind, dose, curve), and programmable multi-stage profiles. Deep taste-learning from ratings that builds a unique long-run profile is on the roadmap — we do not claim Cup 10 / Cup 100 signatures yet.

Can I edit the extraction curve myself?

Yes. Advanced users can program up to 8 stages of temperature, pressure and time in the app — the signature five-act curve is your starting point, not your ceiling.

What else does the app do?

Remote start/stop, a recipe library plus community downloads, light-ring customization, device monitoring (battery, temperature, brew count), AI bean-pairing suggestions, and Bluetooth OTA firmware updates.

Care & support

How do I clean it after each use?

Discard the capsule or grounds, rinse the basket and adapters, run one water-only cycle to flush the channel, brush the extraction path with the included brush, and wipe the body dry.

And deeper cleaning?

Weekly: soak all removable parts (lid, basket, adapters) for 10 minutes in warm water with neutral detergent, brush, rinse thoroughly and air-dry. Monthly: descale with 1:1 white vinegar and water through a full cycle, then 2–3 clear-water cycles until no vinegar smell remains.

What should I never do?

Never immerse the body (IPX4 is splash-proof only), never use a dishwasher or abrasive cleaners, never charge above 45°C or with a damaged cable. For long storage, leave the battery at about 50%.

Something's wrong — quick fixes?

Won't turn on: charge 15 minutes first. Red fast-blinking: long-press 3 s to reset. Slow extraction: grind too fine or tamped too hard. Weak taste: follow the Brew Card dose (typical 14–16g class) or use less water. Bluetooth fails: stay within 3 m and toggle Bluetooth. Leaks: re-tighten the basket and check the seal.

What about warranty?

12 months from purchase, covering quality issues under normal use — excluding human damage, water ingress beyond IPX4, and self-disassembly. Support: support@pura-home.com.

Battery & safety

The halo turns red: over-temperature — wait 30 minutes?

Back-to-back brews warm the battery. When the over-temperature protection trips, the halo turns red — set the cup down for about 30 minutes and let it cool before the next brew. It is one of the seven protection layers, not a fault. Pure coffee rewards a little patience.

What's the best way to charge?

A 45 W USB-C PD charger is fastest. A plain 5 V / 1 A adapter works too — just slower. Input rating on the base: 20 V / 1.7 A (MAX).

How big is the battery, and how strong is the heating?

A 34.56 Wh pack (10.8 V, 9600 mAh) drives up to 140 W of heating power — small cup, serious energy.

Why short-press, then long-press within 2 s to power on?

An anti-misfire design: press once, then long-press within 2 seconds, so the cup can't be squeezed awake inside your bag. It also shuts down automatically after 5 minutes idle. The seven protections start before the machine does.

Why does tilting trigger an alarm and stop the brew?

A built-in 6-axis gyroscope watches the cup's attitude. If it tips too far mid-extraction, the cup alarms and stops immediately — anti-scald, anti-spill, anti-dry-boil. Keep it upright while brewing.

Answers aligned to the Neo Pro manual & Tecnica table — numbers from engineering, not imagination.

Three waves made coffee.What we argue comes next.

Instant

The Third Place

Specialty

Our thesis — AI × Craft

Every method solved its era.We stand on all of them.

Espresso

Moka Pot

Freeze-dried

Pump espresso

Pour-over

Capsule

Third Wave

What's next

Ninety-three yearsin the making.

The Artist

The Barista

The Engineer

Three filed approaches,one cup.

MOKA-PRESS

PURA AI

AERO-POWER

Hardware. Software.Shared taste.

NEO PRO

BREW OS

TASTE WIKI

Every cup, an operain five acts.

Pre-infusion

Bloom

Estrazione

Riposo

Finale

The Encore

Gravity is free.We use it.

The engineer's page.

PURA Neo Pro.Built on filed patents.

A cup that thinkslike a barista.

Five bands. One cup.

Unbox the atelier.

The future is now —and it fits in one hand.

Your taste,drawn in six axes.

Taste profile — explore (roadmap)

Live extraction theatre

A taste profile on the roadmap

Caffeine, under control

Share the curve, not just the cup

One app.Total command.

One tap to brew

Every act, tunable

Live telemetry

Updates over the air

No magic. Physics,plus memory.

It feels — without a flow meter

Your taste, quantified

One card, not a chatbot

Repeatable recipes

Stories fromthe rise.

Heard at the booth

From the PURA journal

A champion's flavor. Repeatable.

Everything you'd askthe manual.

Getting started

Brewing

App & AI

Care & support

Battery & safety

Two cups.One Brew OS.

PURA Neo Pro

PURA Titanium

Not more convenient.Not faster. Purer.

Three waves made coffee.
What we argue comes next.

Every method solved its era.
We stand on all of them.

Ninety-three years
in the making.

Three filed approaches,
one cup.

Hardware. Software.
Shared taste.

Every cup, an opera
in five acts.

Gravity is free.
We use it.

PURA Neo Pro.
Built on filed patents.

A cup that thinks
like a barista.

The future is now —
and it fits in one hand.

Your taste,
drawn in six axes.

One app.
Total command.

No magic. Physics,
plus memory.

Stories from
the rise.

Everything you'd ask
the manual.

Two cups.
One Brew OS.

Not more convenient.
Not faster. Purer.