The Founder

Carter Yao

With over 19 years of experience in engineering and 13 years dedicated to the art of coffee, Carter Yao stands at the intersection of precision and passion.

His background in materials science and PVD engineering (serving giants like Nokia and Apple) gives him a unique perspective: coffee is not just an agricultural product; it is a science of variables.

From building roasting facilities from scratch to fine-tuning the "Gold Medal" beans, Carter's mission is to ensure every bean reaches its peak potential.

The PURA Philosophy

Our core values guide every decision we make, from the beans we source to the machines we build.

  • Insight

    We look beyond the present. By analyzing history and future trends, we gain deep insights into what coffee lovers truly desire, shaping products that resonate with the user's mind.

  • Positioning

    We don't just compete; we define. We seek differentiated positioning to establish leadership in the portable coffee sector, setting new standards for the industry.

  • Product

    Innovation is our core. We build our competitive edge through relentless product development, ensuring that form and function work in perfect harmony.

  • Aesthetics

    We upgrade the senses. We turn the imagination of lifestyle aesthetics into reality, making every interaction with PURA a visual and tactile pleasure.

  • Experience

    Service is an art. Drawing from high-dimensional experiences in pioneer fields, we innovate our service model to elevate your coffee journey.